Welcome!
Specify Build enhances commercial project outcomes by delivering expert material plan reviews, curated design boards, and precise technical submittals. We empower owners, architects, and contractors to make confident decisions around aesthetics, durability, and budgets—ensuring every architectural material integrates seamlessly across diverse project types.
​
Architectural Pavers
Beautify walkways, decks, pool areas and more with our elegant, on-grade and rooftop pavers. Choose from stunning, symmetrical designs or captivating, modular compositions available in a variety of textures and looks.
​
Site Furnishings
Built to last benches, chairs, tables, bollards, planters, waste and recycling containers, and other furnishings guarantee durability, functionality and affordability.
​
Terrazzo Tile
Italian Engineered - American Made Timeless terrazzo tile offers a distinctive look that's both strong and beautiful. Terrazzo tile offers low-maintenance, sophisticated style built to withstand high traffic.
​
Precast Terrazzo
The elegance and everlasting beauty of precast terrazzo is indisputable. Custom precast terrazzo surfaces are sought after for everything from floors to countertops and wall treatments and stairs.
​
Precast Concrete
Concrete wall panels, columns, seat walls, coping and tree grates are just a glimpse into our capabilities. From stunning streetscapes to cascading stairs to contoured curbing, the applications are endless.
​
​
Kelly Kassab
Building Material Specifications​
Boston, Massachusetts
New England Region
​
-
Vertical Market Analysis
-
Design Development Planning
-
Digital Marketing Content
-
Product Solutions Submittal
-
Sales Process Management
​
Product & Services Consulting, Budget, Estimating :
-
Division 05: Metals
-
Division 03: Concrete
-
Division 06: Wood, Composites
-
Division 08: Glass, Doors,Windows
-
Division 09: Finishes
-
Division 10: Specialties
-
Division 12: Furnishings
-
Division 13: Special Construction
-
Division 15: Mechanical,Plumbing
-
Division 16: Electrical
-
Division 32 - Exterior Improvements
EXPERIENCE
Global Business Managment
DIRECT SALES, BRAND MARKETING, PUBLIC SPEAKING, EVENTS
Expertise in recognizing attainable market share, distilling vertical market opportunities, CRM optimization, and direct product marketing. Expertise in multiple construction divisions, construction document technology, estimating, and project delivery methods.
​
Accredited AIA sales and products educator to architects, investment developers, and general contractors making informed building material decisions. Continuing education for health, safety, and wellness within commercial-built environments across various divisions include comparative analysis, sustainability, and materiality ratings, CSI, BSA, AIA, ALSA/BLSA
REAL ESTATE & SITE OPERATIONS
Specify Build identifies with economic conditions including corporate upsizing, downsizing, and relocations with regional commercial construction market conditions and developments.
​​​
-
Material estimating
-
CAD plan reviews
-
Cost-per-sf analysis
​
US Manufacturing sales experiences focussed on reducing carbon footprint with sustainable, durable building design materials for energy efficiencies, safety, and building maintenance. Navigating decisions across owners, architects, and general contractors requires construction expertise to compare building material ratings and recognizing client use for the built environment.
BRAND EXPERIENCES
SKILLS
Microsoft ExCel - Proficient
Power Point - Advanced
Canva Marketing - Advanced
CSI/CDT Specifications - Advanced
2D CAD Renderings - Proficient
CRM Salesforce - Advanced
EXPERTISE
SALES AUTOMATION
Business intelligent data management methodologies to optimize workflows for strategic planning, sales forecasting, reporting targeted opportunities. Sales automation forecasting for direct sales and higher gross profit.
MARKETING AUTOMATION
Creative digital marketing content, videos, and CRM processes for brand messaging and optimal ROI. Salesforce Management, opportunity management, and inventive brand marketing content for business development.
DATABASE MANAGEMENT
Proficient at multiple customer relationship management software programs to help import, update, and optimize proactive sales strategies reporting high probability projects for brand product sales goals.