Hello! I'm Kelly
Dedicated to driving new business growth in highly competitive markets as a Sales, Marketing, and Business Development professional. Experienced in developing brand awareness for products and services valued by architects, general contractors, commercial owners, and building developers.
Kelly Kassab
Business Development Sales
Location: US Northeast
Boston, Massachusetts
Building Industry Consultant
Sales and Marketing professional with success driving new business growth in highly competitive markets. Proficient at developing brand awareness with new business solutions for products and services valued by architects, general contractors, and commercial owner/developers. Northeast and US Markets
EXPERIENCE
2021-2023
Architectural Territory Manager
FORMS+SURFACES
New Business Development of Commercial Interior elevators, lobbies, walls, and column covers: Decorative stainless steel, embossed/titanium anodized colored metals, laminated safety glass, composites and wood veneers. Direct product sales and marketing for architectural design specification with architects, engineers, general contractors, owners and commercial developers. Division 5, 10, 13, 14
2020-2021
D13, Xlerator Dryer Brand
Architectural Sales Manager
Sales Management, Business Development, and Marketing for customizable, touch-less, hygienic commercial restroom plans, innovative green solutions, and sustainable products. CAD/BIM design consulting and accredited CEU webinars. High efficiency products and smart-tech commercial sink system design solutions. Division 13. AIA, CSI, USGBC Educator.
2016-2019
Architectural Products/Services Manager
AW HASTINGS, Marvin Brands
Products and Services for New Business Development of Building Envelope Division 8 technical design consulting for architects, engineers, and channel retail partners. CAD specifications, shop drawings, energy efficiency, and window-to-wall ratios with U-Value, R-Factors. Lead generation, design development specification, industry events, architectural tours/training, and AIA CEU educator. BSA, CSI, AIA, NARI
EDUCATION
2005
Bachelors Degree
REGIS COLLEGE: Weston, MA
Global Business Management 3.8 GPA
10 years experience
MERGERS & ACQUISITIONS, REAL ESTATE, SITE OPERATIONS
Professional experience spans commercials and residential real estate with over 100+ mergers & acquisitions. Corporate upsizing, downsizing, and relocations. Owner’s representative with civil engineers involving road bonds and utilities, scalable software design renderings, cost per sf analysis, design-build trade contractor management. Trade Dealer for textile portfolio of goods for interior finishes, flooring, walls painted, windows/doors, kitchen/bath.
15 years Experience
Brand Marketing, Public Speaking, and Events
Experience in presenting to a wide range of audiences using education and unique selling propositions for products, services, and technical training to principal architects, engineers, students, consumers, general contractors, building development owners and stakeholders. Creative architectural tours, travel, and training events include brand education, client hospitality dining, golf tournaments, and AIA accredited training.
EARLY EMPLOYMENT EXPERIENCES
SKILLS
Microsoft ExCel - Proficient
Power Point - Advanced
Canva Marketing - Advanced
CSI/CDT Specifications - Advanced
2D CAD Renderings - Proficient
CRM Salesforce - Advanced
EXPERTISE
SALES AUTOMATION
Business intelligent data management methodologies and optimized workflows for strategic planning, sales forecasting, reporting targeted opportunities. Sales automation business programming for direct sales and higher gross profit.
MARKETING AUTOMATION
Creative digital marketing content, videos, and CRM processes for brand messaging and optimal ROI. Salesforce CRM Management, opportunity management, and inventive brand marketing content for new business development.
DATABASE MANAGEMENT
Proficient at multiple customer relationship management software programs with ability to import, cleanse, and optimize information for proactive sales strategies and brand marketing targeted engagements.