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Over 15 years experience in global business management for sales development, customer retention, digital marketing, and direct solution selling plans to scale results for higher win probability and greater gross profits. Proficient at developing 3-Tier Sales Plan Strategies and Rule of 3 marketing programs for OEM sales, manufactured products, fabrication services, one or two step distribution across architecture, engineering, construction, and asset management.

As technology has evolved, so too has the role of the salesperson and how they engage with customers. Companies around the world are substituting functions traditionally carried out by live sales reps with artificial intelligence. Some experts even predict that eventually sales teams will be replaced by automation. However, human beings are still the lynchpin of the whole sales process which is often lost in automated tasks not directly aligned with key relationships and measurable sales plans with proactive opportunity reporting to classify scope, time, budget, construction phase or internal submittals for manufacturing production, project management, and shipping through field installation support.

High volume activities can lead to burn-out with average to below-desirable gross profit results. An AI compass can help sales leaders navigate customer relationships, align products and services, and drive business opportunities with higher win probability, more gross profit, and greater brand awareness. In recognizing total addressable markets for attainable, scalable sales, I help distill new vertical market opportunities, map key decision maker relationships through CRM optimization, database management, and optimal reporting for measurable architecture, engineering, and construction business development results.


Kelly Kassab

AEC Business Development Sales 

Boston, Massachusetts 

US Northeast Market 

Building Industry Consultant

Freelance Services:

  • Business Development Programs & Planning

  • Vertical Market Project Opportunities Analysis

  • Digital Marking Content and CRM Sales Planning 

  • Marketing Campaigns & Sales Automation

  • Owner's Representation & Project Management

Product & Services Consulting, Budget, Estimating :

  • Division 05 — Metals

  • Division 06 — Wood and Composites

  • Division 08 — Doors, Windows, Glass

  • Division 09 — Finishes

  • Division 10 — Specialties

  • Division 12 — Furnishings

  • Division 13 — Special Construction

  • Division 15 — Mechanical/Plumbing

  • Division 16 — Electrical




Bachelors Degree


BBA, Global Business Management 3.8 GPA

10 years experience


Professional experience with over 100+ mergers & acquisitions. Corporate upsizing, downsizing, and relocations as well as luxury new home subdivision developments, residential real-estate sales, and commercial construction design development. Building and design is closely connected with the human experience within the built environment for space, light, energy, sustainability, durability, and future maintenance.


Owner’s representation and project management expertise offering CAD plan reviews, building design renderings, cost per sf analysis, and design-bid-build estimating. US Manufacturing partnerships focussed on reducing carbon footprint with sustainable, durable building design materials, and smart technologies for energy efficiencies, safety/security, building maintenance, and facilities management. Navigating decisions across owners, architect, and general contractors requires construction expertise to compare building material ratings and recognize client use for the built environment.

15 years Experience

Brand Marketing, Public Speaking, and Events

Support professional associations (CSI, BSA, NARI, IIDA). Commercial Building and Design professional with 15 years construction project management, asset management, sales, marketing, technical product consulting experience. Expertise in developing accredited AIA sales presentations for continuing education on health, safety, wellness for commercial built environments across division including comparative analysis, sustainable, and materiality ratings. 


Proficient in construction document technology, project delivery methods, technical consulting, architectural plan reviews, estimating and CSI written specifications.  





Microsoft ExCel - Proficient

Power Point - Advanced

Canva Marketing - Advanced

CSI/CDT Specifications - Advanced

2D CAD Renderings - Proficient

CRM Salesforce - Advanced




Business intelligent data management methodologies and optimized workflows for strategic planning, sales forecasting, reporting targeted opportunities.  Sales automation business programming for direct sales and higher gross profit.


Creative digital marketing content, videos, and CRM processes for brand messaging and optimal ROI. Salesforce CRM Management, opportunity management, and inventive brand marketing content for new business development.


Proficient at multiple customer relationship management software programs with ability to import, cleanse, and optimize information for proactive sales strategies and brand marketing targeted engagements.

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